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Wrap the stadium in Facebook

December 3, 2010

The organising committee are claiming that several sponsors have come  forward to sponsor a new cladding for the Olympic stadium, after the orignial ‘wrap’ was shelved in the spending cuts. It escaped my attention when I blogged about it before, but Absolute Radio have a campaign to wrap the stadium in people’s facebook profile pictures – their idea is that people will pay £10 to have their face on the wrap – if 700,000 sign up that will be enough to pay for the £7m needed for the new wrap. I like that idea but I can’t find out much about it – it was probably just a marketing thing to get some press for Absolute Radio.

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